We also asked members of our target audience to comment on our video via youtube to asses how well we put the video together what they thought of it and what they would improve/change.
We found that the black and white theme was effective and engaging and helped to promote a sense of ambiguity when paired with the masked faces of our characters. They thought that the disjuncture created by the cut up scenes and the reverse shots, especially at the end of the product when the video is 're-wound' was effective and fit in nicely with the narrative which they found amplified the lyrics well.
To improve, we found that we could have cut down the repetition of the reverse shots a little, and add more to the narrative to push the story line and help attract and engage our audience further.
